Pencil - Make Ads That Work

2025.04.15 18:08

Features Get Content Scale Content Edit Collaborate & Launch Understand Impact How It Works For Enterprise AI Ads Library Pricing Customer Stories Login Login to Pencil Login to Pencil Pro Book a Demo Get Started Free

Make ads that work.

Double your productivity and performance with Generative AI.

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No credit card required.
5,000+ brands and agencies already using Pencil.

Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives

Get Content

Chat with Pencil to generate creatives

Use Pencil’s chat function to create copy and visuals.

Learn How It Works Edit

Add Pencil to your toolkit

Get Pencil’s AI to do 90% of the work, so that you can work on the 10% that really matters. More creativity, less effort.

Collaborate & Launch

Create, approve and 
launch ads in one place

Collaborate within teams and across functions to create, approve and launch top-performing ads.

Understand Impact

Get proof that your 
creative is working

Ads generated with Pencil are predicted to perform 2x better - a stat based on over $1B in ad spend. With realtime insights, you’ll see your team’s hard work paying off.

Enterprise ready

Get enterprise-grade safety and control

Discover Pencil Pro

       Brand safety and AI controls. Bespoke brand library, templating and animation language capture.

       Data ringfencing & “No Train” policy. No one else benefits from your proprietary data – we train bespoke models just for you.

       AI Magic Tools. A suite of AI magic tools allowing you to access the latest text, image and video AI models within Pencil itself.

       Enterprise-friendly terms. Users retain IP ownership of everything you upload, input and output from Pencil.

       Professional-grade editor. Pixel perfection across all assets - with an enterprise-grade editor for polishing final creative.

       Direct platform integrations. Integration with the major media platforms including Meta, TikTok, YouTube, Google Display and more.

Integrations

The best AI models integrated with the best ads channels

Get Started Free Facebook Google Display Instagram TikTok YouTube LinkedIn OpenAI Amazon Ads Stability AI Getty Google AI Runway AI Ads Library

Over 5,000 top brands and agencies are using AI to make the most of their creativity

Browse the Library How It Works

Learn how Pencil works in minutes

View All Courses Setup 01:55 m Feature Focus: AI Highlights

In this video, we take a look at how to use the new AI Highlights feature in Pencil's asset library. Discover how to use the power of Pencil to find the perfect short clips for your needs within your long-form video assets, trim and adjust as required and add to your asset library ready to use in your creatives!

Watch Tutorial Generation 04:37 m Feature Focus: 2D & 3D Composition

In this feature focus video, we'll look at how to use both elements of our Compose tool within image generation. You'll learn how to generate a full image around a 2D packshot in any canvas, and then we'll explore how to use a 3D object file as the basis for your generations. Find out how to get your product images right every time with Pencil's state-of-the-art image generation features!

Watch Tutorial Generation 06:00 m Feature Focus: Image-to-Video Generation

In this video we'll give you an intro to our exciting new image-to-video generation tool. Powered by Runway and Stable Video, this tool allows you to generate short-form video content from start and end frames and skilled prompting. Keep an eye out for extra content in our Skills Spotlight series to help you to improve your prompting and to find out about how to make best use of start and end frames to get the most out of video generation!

Watch Tutorial Setup 04:06 m Feature Focus: Insights Dashboard

In this video, we’ll take a look at our brilliant insights dashboard. Step-by-step we’ll guide you through ad account connection, Pencil’s automated ad tagging and how to manually tag your ads before we show you how to review ad and tag performance to identify trends from your connected channels.

Watch Tutorial Customer Stories

Powering brands of all shapes and sizes

All Customer Stories Food & Beverage

How Diageo use AI to Create Content for Every Occasion

Read the Story 79%

lift in ROAS on average

”Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”

James Harding Head of Growth, Lyka Pet Food Consumer goods

Amplifon: Saving 80,000 Euros Over 3 Months

Read the Story Find out what makes a winning ad

Make ads that perform 2x better

Get Started Free Book a Demo

Make ads that work. Double your productivity & performance with generative AI.

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